Wema Bank has launched a new customer campaign encouraging Nigerians to take a break from alcohol for one month, highlighting both the health and financial benefits of the lifestyle change.
In the campaign message sent to customers via email, the bank noted that avoiding alcohol for a month can lead to significant improvements in liver and cardiovascular health, while also helping to regulate blood pressure and insulin levels.
The message added that the break could improve skin hydration, an often overlooked benefit of reducing alcohol intake.
According to recent media reports, Nigeria’s top breweries, Nigerian Breweries, International Breweries, and Champion Breweries, recorded a combined ₦1.54 trillion in revenue within nine months, highlighting strong consumer demand despite inflation and FX pressures. Nigerian Breweries led the surge with over ₦1 trillion in revenue, while the others also posted solid growth and a return to profitability.
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Beyond wellness, Wema Bank positioned the campaign as a smart financial decision, urging customers to consider how much they could save by cutting alcohol expenses and redirecting the money toward more meaningful priorities such as bills and essentials.
The bank linked the campaign to its ALAT digital banking platform, promoting the “Spend & Save” feature which allows users to automatically save a chosen percentage each time they pay bills or make purchases.
“With Spend & Save on ALAT, you choose a percentage to save automatically every time you pay a bill or make a purchase,” the message read, describing it as “two wins in one move.”
Customers were encouraged to activate the feature and turn healthier choices into measurable savings, as Wema Bank continues to push lifestyle-friendly financial tools through its digital platform, ALAT. The campaign closed with a light-hearted sign-off: “Cheers, ALAT.”
