9mobile has officially commenced its transformation into a new corporate and consumer identity, T2, marking what it describes as a decisive new chapter in its business evolution.
The move, the company said, signals a renewed competitive push in Nigeria’s telecoms market and a sharper alignment with the demands of an increasingly digital, mobile-first population.
The rebrand forms part of the operator’s four-phase recovery roadmap-Stabilisation, Modernisation, Transformation, and Growth, introduced after the 2023 acquisition of 9mobile by Lighthouse Telecoms, led by business leader and investor Thomas Etuh.
Since the takeover, 9mobile has reconstituted its board, appointed new executive leadership, and signed a landmark infrastructure-sharing agreement with MTN Nigeria, the first of its scale in the country. The deal has already boosted network coverage, capacity, and resilience nationwide.
Now entering the “Transformation” phase, the company has adopted the T2 name alongside a new ambition: to lead in innovation, customer experience, and digital lifestyle enablement.
“This is not just a logo change—it’s a total evolution of who we are, why we exist, and how we deliver value,” said Obafemi Banigbe, Chief Executive Officer.
“T2 represents our next chapter. It is a symbol of our renewed commitment to innovation, resilience, and a deepened focus on customer experience. We are building a brand ready to thrive in the digital economy.”
Chairman Thomas Etuh described the rebrand as both symbolic and deeply personal: “Today marks a new beginning for the 9mobile business. It was faith and love for country that prompted my foray into the acquisition. I knew it was a tough call.”
He thanked the Nigerian Communications Commission (NCC), customers, and other stakeholders for their support through “trials and challenges, including multiple litigations,” adding: “There is a resilient spirit we share with you. We are rising together again… reclaiming all lost grounds.”
The Minister of Communications, Innovation and Digital Economy, Dr. Bosun Tijani, lauded T2’s “bold move” but urged the rebrand to go beyond cosmetic changes.
“Let this be a renewed commitment to innovation, to service excellence, and to the millions of Nigerians whose lives and businesses depend on your network every single day,” he said.
Representing Lagos State Governor Babajide Sanwo-Olu, the Secretary to the State Government, Barr. Bimbola Salu-Hundeyin, said T2’s mission aligns with the state’s digital ambitions: “Its focus on digital innovation aligns seamlessly with our vision for a robust digital economy that empowers citizens, businesses, and communities.”
The T2 rollout will be phased to ensure service continuity for existing customers while introducing its four strategic pillars, Speed, Smart Living, Digital Lifestyle, and Trust, to the market.
The brand aims to act as a bridge between connectivity and culture, telecommunications and lifestyle, infrastructure and impact.
“As Nigeria’s telecoms sector enters a new decade of change,” the company said, “T2 is ready not just to participate, but to lead.”
